In a significant shift in its lineup, Ferrari has officially ended the production of two of its most notable models: the SF90 Stradale hybrid supercar and the V12-powered 812 GTS convertible. This move marks a new era for the legendary Italian automaker, as it continues to evolve and adapt to changing market demands and technological advancements.
A NEW DIRECTION FOR FERRARI
The end of the SF90 Stradale and 812 GTS production is part of Ferrari’s broader strategy to refresh its lineup. While the regular version of the SF90 Stradale is discontinued, the high-performance variant, the SF90 XX, remains in production. This allows Ferrari to continue offering a hybrid supercar option to its customers, but with an added focus on performance and exclusivity. According to Ferrari’s CEO, Benedetto Vigna, “This decision is part of our ongoing commitment to innovation and excellence. We are constantly looking to push the boundaries of what is possible, and these changes reflect our dedication to delivering the best driving experience to our customers.”
FILLING THE GAPS
With the departure of the SF90 Stradale and 812 GTS, Ferrari has introduced the 296 GTB and the new 12Cilindri to fill the gaps in its lineup. The 296 GTB, a plug-in hybrid sports car, represents the future of Ferrari’s performance cars, combining cutting-edge technology with breathtaking design. Meanwhile, the 12Cilindri, a new V12-powered model, continues Ferrari’s legacy of producing some of the most powerful and exhilarating cars on the market. Ferrari enthusiasts have welcomed these new models with open arms. One fan commented on a popular car forum, “The 296 GTB looks absolutely stunning! I can’t wait to see it on the road. Ferrari never disappoints.”
RECORD PROFITS AND RISING DELIVERIES
Despite these changes, Ferrari continues to post record profits and sees a 1% increase in vehicle deliveries. This growth is driven largely by the success of the Purosangue SUV, Roma Spider, and 296 GTS. The Purosangue, Ferrari’s first-ever SUV, has been particularly well-received, blending the brand’s performance pedigree with the practicality of an SUV. In the latest earnings call, Ferrari’s CFO, Antonio Picca Piccon, stated, “Our strong financial performance is a testament to the strength of our brand and the appeal of our products. The Purosangue has exceeded our expectations, and we are excited about the future.”
PREPARING FOR AN ELECTRIC FUTURE
As the automotive industry shifts towards electrification, Ferrari is not being left behind. The brand is preparing for an electric future, with its first fully electric vehicle expected to debut in 2025. This move is in line with Ferrari’s commitment to sustainability and innovation. In a recent interview, Vigna explained, “Electrification is a key part of our strategy. We are working hard to develop electric vehicles that meet our high standards of performance and luxury. Our first electric car will be a game-changer for Ferrari and the entire automotive industry.”
A LEGACY OF EXCELLENCE
The end of production for the SF90 Stradale and 812 GTS is a significant moment in Ferrari’s history. These models have been celebrated for their performance, design, and engineering excellence. The SF90 Stradale, Ferrari’s first series-production plug-in hybrid, showcased the brand’s ability to combine electric power with traditional Ferrari performance. Meanwhile, the 812 GTS, with its naturally aspirated V12 engine, represented the pinnacle of open-top driving. One automotive journalist wrote, “The SF90 Stradale and 812 GTS are two of the finest cars Ferrari has ever produced. Their departure marks the end of an era, but also the beginning of an exciting new chapter for the brand.”
LOOKING AHEAD
As Ferrari continues to innovate and evolve, the future looks bright for the Prancing Horse. The introduction of new models like the 296 GTB and 12Cilindri, combined with the success of the Purosangue and the upcoming electric vehicle, ensures that Ferrari remains at the forefront of the automotive industry. Enthusiasts and collectors alike are eager to see what Ferrari has in store. As one long-time Ferrari owner put it, “Ferrari is always pushing the envelope. I can’t wait to see what’s next.” Ferrari’s decision to end production of the SF90 Stradale and 812 GTS marks a significant shift in the brand’s lineup. However, with new models like the 296 GTB and 12Cilindri, as well as the upcoming electric vehicle, Ferrari continues to demonstrate its commitment to innovation and excellence. As the brand prepares for an electric future, it remains a leader in the automotive industry, setting new standards for performance, design, and engineering. The legacy of the SF90 Stradale and 812 GTS will undoubtedly live on, as Ferrari fans and enthusiasts celebrate these iconic models while looking forward to the exciting new developments on the horizon.
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